How Toasted Became Indy's Premium Events Vendor

Generated by A1 MKTG - Ala Sahu

2024 December

In Indy's competitive events space, Toasted Events faced a tough challenge; private events like weddings and parties that had more expectations than profit margin. The bigger challenge was finding decision-makers in the rich local enterprise community like Events Managers and Coordinators while addressing their concerns (reliability, professionalism, and time efficiency).

We worked together to solve this with a data-driven strategy that found high-value prospects at local SMBs and enterprises—Fortune 1000, pharmaceutical HQs, and financial institutions—hosting internal events. By searching LinkedIn, Chamber of Commerce directories, and corporate websites, we found insights to position Toasted Events’ unique offerings—zero-waste mixology, rapid 35-minute setup, and 85% locally sourced ingredients—as tailored solutions.

The outcome? A 40% close rate, business partnerships with well known brands, (positioning Toasted as the premium option for corporate events) and better value pricing.

Discover how dynamic prospecting℗ can elevate your business.

Outreach Message

Prospect: Eli Lilly Corporate Campus

Location : Indianapolis, IN
Key Indicators :

• Hosts 8+ outdoor events annually (e.g., employee wellness days, CSR events)

• Strong sustainability focus (zero-waste program, local sourcing emphasis)

• Located in prime service area

• Limited in-house event staffing; relies on external vendors

• Growing employee base (recent expansion announced)

Facility Size : Large corporate campus with multiple event spaces
Event Frequency : Monthly employee gatherings + quarterly large-scale events
Current Vendor Information : Multiple vendors for different services; no dedicated bar service provider
Source of Facility Information : Corporate website, LinkedIn, Chamber of Commerce
Sustainability Initiatives : Zero-waste program, emphasis on local partnerships

Outreach Messaging

Subject : indianapolis events and sustainability
Message 1:

Jennifer, I noticed Eli Lilly's expanded sustainability initiatives—it's impressive to see your leadership in corporate responsibility. With your growing campus community, I wonder if maintaining consistent event experiences has become more complex?

Message 2:

Our premium mobile bar service enhances corporate events through local sourcing (85% IN ingredients), rapid setup (35-minute deployment), and zero-waste initiatives—all while maintaining the highest liability coverage ($5M policy). For Eli Lilly, this could mean seamless, sustainable experiences for all your corporate gatherings.

Is enhancing employee events a priority for you currently?